Sunday, February 20, 2011

Your Mission: Inspire, Inform, Entertain

Your primary goal in business is to help, right? Businesses and nonprofit organizations provide products and services with the intent of helping people. (Naive? Maybe. Choosing to see the best? Definitely.)
That might mean helping to:

1. Provide a solution to a problem,
2. Offer inspiration, motivation or elevation,
3. Foster greater awareness to a social concern, or even to
4. Entertain and enthrall.

The best place to start? Begin with what you know. Offer advice. Offer your life experience. Offer sagacious words of wisdom. Expound and elucidate. Maybe even do a little research. Article marketing is your vehicle for taking your wisdom to your audience, answering their questions before their questions have bubbled up.

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