Your Mission: Inspire, Inform, Entertain

Your primary goal in business is to help, right? Businesses and nonprofit organizations provide products and services with the intent of helping people. (Naive? Maybe. Choosing to see the best? Definitely.)

Facebook SEO vs. Regular SEO

Using Facebook SEO can get a bit tricky since the social media SEO benefits are indirect. Facebook has lots of search potential. In fact, many Facebook users today are blurring the lines between social and search. External websites are being tied to FB's internal systems, allowing the social media site to hop on the search market bandwagon.

Google (and Bing) Love Anchor Text Link Spam

While many bloggers and the media are calling Google's search results out lately, most of the focus has been on the somewhat low-quality pages that show up for informational long-tail searches.

Research on Your Competitors' SEO Links

Look up the sites that are providing links to the websites of your competitors. This is a good way to start your SEO link building efforts, since websites that link to your competitors are likely to be interested in linking to your site as well.

What Is Your End Goal?

In other words plan ahead what you want to do with your content. If you have a great idea you probably want to create an ebook or training course eventually,