While many bloggers and the media are calling Google's search results out lately, most of the focus has been on the somewhat low-quality pages that show up for informational long-tail searches.
My concern for Google's search results is different, however. As I touched upon in the last newsletter, I'm tired of Google (and Bing) returning sites that use anchor text link spam to get on the first page of results.
For those who don't know what anchor text is, here's a quick explanation:
Anchor text is the words in the clickable part of any link. For instance, when someone links to my site, they typically use either my name or my company name in the anchor text, which looks like this:
My concern for Google's search results is different, however. As I touched upon in the last newsletter, I'm tired of Google (and Bing) returning sites that use anchor text link spam to get on the first page of results.
For those who don't know what anchor text is, here's a quick explanation:
Anchor text is the words in the clickable part of any link. For instance, when someone links to my site, they typically use either my name or my company name in the anchor text, which looks like this:
Anchor text is the words in the clickable part of any link. For instance, when someone links to my site, they typically use either my name or my company name in the anchor text, which looks like this effective link building service
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